Head of Henley Business School Malaysia, Professor of Business Enterprise & Analytics, University of Reading Malaysia
TECK YONG ENG (PhD Manchester UK) is Professor of Business Enterprise and Analytics, Head of Henley Business School, University of Reading Malaysia and Director of the Centre for Global Business Enterprise and Cloud Analytics (CGBECA). Prior to joining Henley Business School, he was Professor of Marketing and Head of the Data Driven and Digital Marketing Department, University of Southampton UK. He has been a professor of marketing since 2008 for a number of UK universities. His methodological competencies and knowledge of data analytics, digital marketing, and entrepreneurship are well recognised in the academia and industry, where he had consulted for numerous multinationals and think tanks such as Business Monitor London; awarded several large research grants, e.g., €6.5 million European Research Grants (ERC FP7) for an international project on nanotechnologies. His current research includes supply chain resilience, ESG metrics and digital transformation. He has been teaching business enterprise, data analytics, and digital marketing and strategy at UG and post experience levels. At Henley Business School, he developed business analytics modules such as cybersecurity for managers, data science for business, and business analytics with R and Python. He pioneered the MSc in Marketing Analytics programme in 2014 at Southampton Business School UK; and the Quantitative Methods module for managers at the International School of Management (ISM) in Paris for executives. Prof. Eng is a regular keynote speaker at conferences, and HRDF trainer for open enrolment and C-suite custom programmes. He is Editor-in-Chief for the Journal of General Management SAGE Publications London.